Brand Strategy
The Xueda Group Technology Center was established in September 2000 and is under the jurisdiction of the Group Technology Committee. It was newly recognized as a national enterprise technology center in the 25th batch of 2018. The technical center has more than 100 full-time personnel, of which 30% have a bachelor's degree or above, 45% have a college degree or above, 8.2% have a graduate degree or above, and more than 95% have obtained professional and technical titles. It has established close industry university research partnerships with research institutes, universities, and well-known enterprises such as Shandong Textile Science Research Institute, Donghua University, Qingdao University, Dongyang Textile, and Dongli, and has hired world-renowned dyeing companies Printing and knitting experts are perennial technical consultants. The group company invests a huge amount of funds every year for the construction of technology centers and the development of new products.
The technology center has strong development and innovation capabilities, complete supporting research and development and testing facilities, and adheres to the approach of "going out, inviting in" and the measures of "developing, producing, and reserving a generation" in research and development and innovation work, cultivating leading products through technological innovation. The numerous new products that have been successfully developed, with excellent performance, fashionable styles, and excellent quality, are deeply welcomed by domestic and foreign consumers. They have won the Golden Cup Award for New Product Development by the Ministry of Agriculture, and have won seven national patents, four national key new products, ministerial awards, and multiple provincial and municipal awards. They have been rated as Qingdao Famous Brand, Qingdao Consumer Satisfaction Product, Shandong Famous Brand, Shandong Famous Trademark, and Shandong Top Ten Potential Brands, It has been rated as one of the top ten competitive brands in Shandong by more than 20 media outlets, including Shandong Fortune Forum, Dazhong Daily, Economic Daily, and Shandong Workers' Daily. In 2012, it was recognized as a well-known trademark in China by the State Administration for Industry and Commerce.
The developed modified acrylic new product has passed the expert appraisal organized by the Qingdao Science and Technology Bureau, filling the domestic gap. It has been recognized as a national key new product by the State Economic and Trade Commission, and has won the "Science and Technology Spark Second Prize" in Qingdao and the "Science and Technology Progress First Prize" in Shandong Province. It has also won a national patent; Functional skincare knitted products have been identified by experts from the Qingdao Science and Technology Bureau, once again filling the gap in the country and reaching the international leading level; The Ingeo fiber new product has once again reached the international leading level through expert appraisal organized by the Shandong Provincial Department of Science and Technology, and is recognized as a national key new product.
The Group Technology Center holds annual new product development exhibitions, inviting domestic and foreign merchants and senior experts from the knitted clothing industry to participate, winning high praise and a large number of orders from relevant personnel. In recent years, many new products such as graphene modified fiber anti-static composite functional knitted fabrics have become the favorite of consumers; With its outstanding R&D innovation performance and outstanding contributions to the domestic knitted clothing industry.
The Group Technology Center was recognized as a "Qingdao Municipal Technology Center" in December 2004, a provincial-level technology center in Shandong in January 2013, and a national enterprise technology center in December 2018 by the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Finance, the General Administration of Customs, and the State Administration of Taxation. The Qingdao Municipal Human Resources and Technology Bureau not only recognized the Xueda Group Expert Workstation as the first "Qingdao New Fiber Application Research and Development Expert Workstation", The "Qingdao Graphene Application Engineering Research Center" has also been established by Xueda Group, which has been recognized as a high-tech enterprise in Qingdao. While adhering to independent research and innovation, Xueda Group has undertaken more than 30 national, provincial, and municipal technology research and development innovation projects.