Brand Strategy


Qingdao Xueda Group
Xueda Group perseveres in creating famous brands and embarks on a successful path of implementing the brand strategy. The company currently has over 10 registered brands,The "Xueda Brand" has been recognized as a famous trademark in Shandong Province, a well-known trademark in China, and other titles, creating a miracle for Chinese enterprises to implement brand strategies and cultivate branded products

The Xueda Group Technology Center was established in September 2000 and is under the jurisdiction of the Group's Technology Quality Department. The Group Technology Center continuously innovates and was recognized as the "Qingdao Technology Center" in December 2004, the "Shandong Provincial Technology Center" in 2013, and the National Enterprise Technology Center by five departments including the Ministry of Science and Technology and the International Administration for Industry and Commerce in December 2018. Xueda Group Expert Workstation has been awarded the title of "Qingdao New Fiber Application Research and Development Expert Workstation" by Qingdao Municipal Human Resources Bureau, Science and Technology Bureau and other units. In 2013, Xueda Group was awarded the title of National High tech Enterprise. A beautiful tomorrow.

Qingdao Xueda Group